MEMI Life Coach Training

The new MEMI certification course for life coaches that was presented live at ATI is now an on-demand webinar. Aligned with ATI’s Trauma and Resiliency Life Coach certification program, this version of MEMI is non-clinical—based solely on the neuro-linguistic programming (NLP) theory and principles that gave rise to all eye movement techniques.

Designed specifically for the coaching community, who often encounter clients with trauma histories, this training will include instruction in MEMI’s theoretical model and presuppositions as well as several NLP techniques that support the model. They are:

  • Resource anchoring
  • Therapeutic dissociation
  • Submodalities
  • Reframing
  • Metaphors
  • Direct and imbedded commands
  • Visual kinesthetic dissociation (V/K/D)
  • MEMI’s use of Wolpe’s SUD Scale
  • MEMI’s I-Scale
  • Associated and dissociated views of experience

This course awards 12 CEUs upon completion.

Click Here To Register For This Course

Like the other MEMI trainings, this seminar features Power Point instruction, case studies and actual client vignettes, captioned video tapes and at least one live demonstration of a MEMI session. Watch this brief video from Dr. Mike inviting you to take this on demand webinar.

Completion of this course makes one eligible for MEMI Life Coach Certification from Trauma Institute International (TII). After completing the course and attending eight coaching sessions with Dr. Mike, applicants who score 80% or higher on the MEMI Life Coach test will be awarded certification. Click on the following link to purchase this course on the ATI website.

Multichannel Eye Movement Integration (MEMI) For Life Coaches | Arizon (

PLEASE NOTE: Beginning June 26, 2024, all MEMI training webinars will be hosted permanently on this website! Between now and then, they will be temporarily unavailable for purchase as we move them from the Arizona Trauma Institute website. Questions can be addressed to Dr. Mike @ [email protected] or Joachim Lee @ [email protected]