MEMI Training—What’s New?

On-demand MEMI Webinar for Hearing Professionals Now Available!

Trauma Counseling & Training of Tucson has partnered with Arizona Trauma Institute (ATI) to offer Multichannel Eye Movement Integration (MEMI) training and certification to national and international audiences. ATI is an established trauma training organization based in Mesa, Arizona with a number of international affiliate groups. To learn more about ATI’s training and certifications programs, visit

In October 2021, the first in-person and live MEMI webinar was presented by Dr. Mike in Mesa and broadcast internationally. That presentation has now become an on-demand webinar available for purchase and viewing on the ATI website. To read about or register for the webinar visit: This program satisfies the course requirement for MEMI certification through Trauma Institute International (TII). After viewing the program, individuals can attain MEMI certification after participating in four individual or group coaching sessions offered through Trauma Counseling & Training of Tucson (TCTT) and then passing an exam based on the webinar with 80% proficiency.

Alternatively, now that the global health crisis has improved, individuals seeking certification can also satisfy the training requirement by attending a comparable MEMI seminar offered through TCTT. These trainings are offered to small groups and mental health organizations or in conjunction with national and international conferences. However, in all cases, the webinars, testing and certification programs will be managed by ATI and the coaching sessions by TTCT. Contact Dr. Mike at or Joachim LEE in the South Asia region at to arrange live trainings.

On-demand MEMI Webinar for American Sign Language Using Therapists Going Live January, 2023!

An exciting new trauma certification program for Deaf and Hard of Hearing (DHOH) mental health professionals was developed and presented at Arizona Trauma Institute in April of 2022. Historically, DHOH professionals have been forced to attend seminars designed for hearing individuals in order to maintain licensure. Although federal law requires the provision of American Sign Language (ASL) interpreters for meetings of this sort, interpreters are sometimes not provided at all, or those hired lack adequate ASL proficiency. DHOH professionals undoubtedly prefer to attend seminars where the presenter uses ASL as the language of instruction. Continuing education units are provided for counselors.

This videotaped seminar’s is now being edited and will become an on-demand webinar on ATI’s website in January of 2023. The video’s language of instruction is, of course, ASL. In addition, it will be captioned and have spoken English interpretation. Look for announcements here and on the ATI website in the coming months!

New in 2023! MEMI Certification Training for Life Coaches

Dr. Mike will be presenting a new MEMI certification course for life coaches at ATI in January 2023. Aligned with ATI’s Trauma and Resiliency Life Coach certification program, this version of MEMI is non-clinical—based solely on the neuro-linguistic programming theory and principles that gave rise to all eye movement techniques. Designed specifically for the coaching community, who often encounter clients with trauma histories, this training will include instruction in MEMI’s theoretical model and presuppositions as well as a number of NLP techniques that support the model. Among them are: 1.) resource anchoring; 2.) therapeutic dissociation; 3.) submodalities 4.) reframing; 5.) metaphors; 6.) direct and imbedded commands; 7.) visual kinesthetic dissociation (V/K/D); 8.) Wolpe’s SUD Scale; 9.) MEMI’s I-Scale; and 10.) associated and dissociated views of experience. Methods used in the training will include Power Point instruction, small group practice, videotapes of MEMI sessions and live demonstrations. Watch this brief video about the training from Dr. Mike and then click the link to the course description on the ATI website below.

Multichannel Eye Movement Integration (MEMI) For Life Coaches | Arizona Trauma Institute (

Welcome to Our New Licensed MEMI Trainer in South Asia—Joachim Lee, PBM

I am super pleased to announced that Joachim Lee of Singapore has become MEMI’s exclusive licensed trainer in the South Asia region. Joachim has a long list of accomplishments.

Joachim Lee, PBM

Joachim is the Founder of JLCounseling and Hypnotherapy Singapore and Executive Director of Eagles Mediation and Counseling Centre. He is a Singapore Association for Counselling (SAC) certified Clinical Member, Clinical Supervisor and is the Co-Chair of the Clinical Supervision Board. Joachim first graduated with a Bachelor of Theology from Melbourne College of Divinity in 1998 and moved on to his Master of Social Science (Counselling) from the University of South Australia in 2001.

To further enhance his clinical acumen, Joachim completed intensive training in Analytical Psychology under the C.G. Jung Developing Group of the International Association of Analytical Psychology in 2004 and trained in Interpersonal Psychotherapy in 2005. Following this, he trained in Solution Oriented and Inclusive Therapy under its creator, Master Therapist Bill O’Hanlon in 2005. Five years later, in recognition of his expertise in the therapeutic modality, Joachim was endorsed as a trainer in this methodology. Joachim has certifications in the Ericksonian approach to Psychotherapy and Hypnotherapy under Dr Jeffrey Zeig of the Ericksonian Foundation, as well as a Professional Certification in Clinical Hypnotherapy and Psychotherapy from the Australian Institute of Clinical Hypnotherapy. Joachim is also certified as a Trainer of Mental Health First Aid, Australia, and certified as a Gambling Addiction Counsellor.

His clinical experience in assessment and treatment is garnered from 21 years of clinical practice. Joachim’s professional accomplishments include serving as Director of a Family Service Centre (FSC) and also heading the FSC as its Clinical Supervisor from 2005 to 2019. He specializes in treating trauma, anxiety and depression and is Southeast Asia’s foremost expert in using the Multichannel Eye Movement Integration for Trauma recovery.

Testament to his expertise in addiction work, Joachim was appointed by the Minister of Family and Social Development for three terms as a Council Member of the National Council on Problem Gambling, and is currently serving as a member of the Committee of Assessors. He was appointed consecutively by the Mayors of Northeast Community Development Council, for a fourth term as a Council Member and served as the Chairperson for two terms. He was also appointed by the Minister of Home Affairs (MHA) and sits in the Remote Gambling Sub-Committee. He is currently appointed by MHA in treating those under the Internal Security Act.

In recognition of his dedication and voluntary service to nation building, he was conferred the Pingat Bakti Masyarakat/Public Service Award (PBM) by the President of Singapore, Mr Tony Tan, in 2016.